Vera Sweeney is a native New Yorker and mother of two children. She is the founder of I’m Not Obsessed Media, which includes, and Collectively, these sites generate over 5 million pageviews a month. Her online destinations cover a broad range of topics including entertainment and pop culture news, fashion trends, beauty product reviews, step-by-step recipe breakdowns, travel tips and her personal parenting experiences.

Vera is also the co-founder, with partner Audrey McClelland, of Getting Gorgeous. This company is dedicated to offering fashion and beauty advice to moms.


Over the years, how have you learned to balance career and motherhood? 

Fortunately for me, I cheat. My husband stays home with me and together we manage our brand. So, between the two of us, our children are never without a parent. We take turns working and being with the kids. I have less guilt when I work because I know my children are just spending time with their father.

But I do keep “office hours”. I work from 7AM to 12PM every day – head down. At lunch, my son comes home from school and I try to limit my time at the desk. I do, however, constantly check my phone for breaking news / immediate requests. 

Is there one particular parenting lesson you’ve learned about raising kids?

I’ve learned that all parents do the best that they can do. When you are young, it’s so easy to blame or to judge or to hate. But as you age, you realize that we are all just trying to get through this life one day at a time. I’ve learned it’s important to not put too many expectations on myself or on others.

Battling stress? Any advice?

Um… amitriptyline. 🙂 No, in all honesty: reading ‘The Power of Now, Yoga twice a week, and at least an hour each night being completely unproductive.

Tools or products you can’t live without?

Well, how long do you have? Let’s see. My iPhone. Mascara. Nook. iTunes. Tinted Moisturizer. Skinny Jeans, my Mac, Facebook, Instagram, and… an unsweetened Black Tea Lemonade from Starbucks. 😉

Do you have an inspirational quote, motto or philosophy you can share with us?

Everyone has their demons. We all have pasts that took turns for the worse and sometimes when it gets really quiet, it’s easy to sink back into those dark days. Whenever that happens, I whisper to  myself, “Just Look”.

I open my eyes wide and take in my current environment. It’s a way to remind myself where I am. I am here. Married. With Children. Happy. Safe. Loved.

“Just Look” is something I whisper to myself quite frequently. I even plan on getting it tattooed on my wrist. I just haven’t had the time.

Favorite resources, books, or website?

Websites:,,, Google Trends,

Books: The Hunger Games, The Black Dagger Brotherhood (a bit… raunchy as an FYI), again – The Power of Now, Thin Slicing, Blink, Memoirs of a Geisha. I could go on and on 😉

What is on the horizon for you? Anything new and exciting?

I recently partnered up with Audrey McClelland, Denise Albert, Melissa Gerstein, Holly Pavlika, and Stephanie Winton Wolkoff to create ‘Strut: The Fashionable Mom Show’. We are presenting during NYFW at Lincoln Center on February 16th. It’s the first show of its kind – highlight IN STORE fashion for moms. We are very, very exited.

 Connect with her:

Twitter:  @VeraSweeney