Doesn’t it seem like some of the coolest campaigns happen at SXSW?
I didn’t get to attend SXSW this year (drat!) but I most certainly
stalked watched the Twitter stream to see what was buzzing. I have to admit that I was a little surprised to find that “getting naked” was a huge topic of conversation during the conference.
Now, I’ve never been to that conference so, I didn’t know exactly WHAT to think while reading the Twitter stream. Ahem.
Come to find out that CoolSculpting launched their new Lets Get Naked advertising campaign guerilla marketing style, in Austin, TX with non other than NYCs Naked Cowboy.
I think it got a little bit of attention…
CoolSculpting took over a small gallery in the middle of the city and created Naked Headquarters where they dispatched streets teams of 40 wearing naked bodysuits and crews to set up naked scenes on busy streets throughout the festival, flinging branded undergarments on trees and positioning naked mannequins to hang out in their underwear on street corners.
Ingenious. (The marketer in me wishes I had thought up that campaign.)
I’ve heard a lot about Coolsculpting, actually. It seems nothing short of fantastic. (And just what this lady needs prior to bathing suit season, but I digress.)
Anyone reading in the market for something like this? Would you like a shot at winning one AND a new iPAD? See the contest at the end of this post!
A little info on the brand:
WHAT IS COOLSCUPLTING?
CoolSculpting® is a non-surgical way to get rid of stubborn fat. The patented technology behind CoolSculpting freezes fat cells and destroys them, resulting in a reduction of fat in the treated areas. Its a great way to get rid of muffin top and love handles without needles or lasers, and with little to no downtime.
HOW DOES COOLSCULPTING WORK?
CoolSculpting is an FDA-cleared treatment that targets, cools and eliminates fat cells without damage to your skin. A specially designed applicator freezes fat from the targeted area using CoolSculptings patented technology. Each treatment area takes about an hour and afterward your body does the rest as the fat cells break down and are naturally eliminated. Results are gradual with most patients beginning to see results within about three weeks.
WHAT PART OF THE BODY CAN BE TREATED WITH COOLSCULPTING?
CoolSculpting is FDA-cleared to treat stubborn fat in common problem areas around the flank like muffin top and love handles. Patients should schedule a consultation to speak with a doctor about their individual treatment options.
DOES IT HURT?
CoolSculpting is comfortable for most patients. In fact, most people read, listen to music and are able to relax during treatment.
DOES IT WORK?
Yes. Its FDA-cleared for fat reduction and hundreds of thousands of people across the globe have been treated with good results.
WHAT ARE THE RESULTS?
Most patients see a 20-24% reduction of fat after just one treatment. Doctors report that patients experience a reduction in their waistline resulting in jeans fitting better, dresses draping properly and belts tightening a notch. And more importantly, patients regain the lost confidence that comes from dropping stubborn fat.
WHERE DO I GET COOLSCULPTING?
Go to letsgetnaked.com to find a provider near you and to learn more. Note: The best answers come from selecting a provider and going in for a personal, one-on-one consultation.
Would anyone like a chance to win? Enter below:
Disclosure- I was compensated for this post, all opinions on this campaign are my own. (I am such a marketing geek. I love this stuff.) I even entered the contest myself in hopes of giving Coolscupting a try.