Dear Nike,

Best. Video. Ever.


Let me introduce you to an ad that may change your life. (Or at the very least, give you a shot in the arm.) Filmmaker Casey Neistat was hired to film a commercial for the Nike+ Fuelband #Makeitcount campaign. Instead of making the commercial, however, he threw away the script the company had signed off on, took the money and ran (literally). He and his pal, editor Max Joseph, logged 34,000 miles in 10 days visiting three continents, 13 countries and 16 cities.

What resulted was the following video:


“You only live once but if you do it right, once is enough.” – Mae West

Are you jazzed to do something incredible with your life? I know that I am! So, how do YOU “make it count?”