I write a weekly column on “Tweet Nothings” for Want2Dish.com.  this week I’m talking about the abdicating Mother’s Day to raise awareness of those lost. Read on…

Every 90 seconds, one woman dies to complications in pregnancy and childbirth. (Approximately 358,000 per year.)

For every woman who dies each year in childbirth, 20-30 more suffer from lifelong debilitating disabilities.

Does this shock you? I know that it did me. I had no idea the stakes were so high.

To call attention to those missing, the Every Mother Counts organization has launched a social media campaign asking healthy, present mothers everywhere to raise their voice in silence and solidarity to “disappear” this Mother’s Day.

Model, author and activist Christy Turlington Burns is behind the advocacy campaign emanating from the Every Mother Counts organization which she founded in 2010.

She told MSNBC, “What we’re trying to do is get people to stop for a moment and consider how many lives are lost each day, and Mother’s Day in particular, and to try to generate some of that positive energy and love toward the mother towards every mother… There is something like $18 billion spent on mothers on Mother’s Day alone in the United States. That money certainly could be redirected to reducing maternal deals and improving maternal health around the world.”

To read more and watch the powerful video, click here.