Back again talking about the Conversations with Coca-Cola conference I attended last week in Atlanta…
Just so much to report about it!
Day two was filled with interactive sessions by Minute Maid on kid’s nutrition as well as a fun Bacardi Mixers “time for mom” session coupled with activities to help be the perfect hostess. (Making mocktails, baby!)
But before we participated in those activities, we got a chance to learn about the company and their international commitment to social good. And I’m not just talking about a small commitment, I am still incredibly overwhelmed by their initiatives – social, environmental, educational, physical, entrepreneurial, and on and on and on.
The most impressive commitment this brand has made (in my mind) is their 5X20 program.
5 BY 20 is the organization’s “global commitment which aims to empower 5 million women entrepreneurs and help them to overcome the barriers they face to business success.” In essence, they have committed to providing 5 million women with tools and skills they need to run thriving businesses through access to financing, access to business skills and access to mentors and business networks.
It is a very aggressive goal, and I give them props for it.
I have to say that before I went to Atlanta, I thought I was fairly familiar with the traditional brands of soda on the Coca-Cola roster.
How could I NOT be?
The word “Coca-Cola” is purported to be the second-most widely understood term in the world, after “okay.” Besides, my children love the brand. (A little too much sometimes.) What I wasn’t aware of were the other products under the Coke umbrella that I love as well – Odwalla, Smart Water, Powerade, Fuze, Simply Lemonade, Illy, Honest Tea, Vitamin Water and on and on.
All in all it was a wonderful trip filled with relaxing moments and fun surprises. Truly an eye-opening and deeply inspiring conversation with one of the most respected brands in the world.
Disclosure: This trip was hosted by Coca-Cola. All travel, accommodations and meals were provided for during this event. I am under no obligation to write about my experience. As always, all thoughts and opinions are my own. The photography is courtesy of PWP Studio.