Do you Vine? If you’ve no idea what I am talking about, you may want to look into it, especially if you have children. Essentially, Vine is a new mobile service that lets you create and share short looping videos. It’s a nifty mashup of content sharing and social networking.

And it is taking the social world by storm. And ‘by storm’ I mean addiction level, people.

According to news reports, almost half of the videos on Twitter in the last week came from Vine.  (Over 243,000 of them, to be exact.) Although the concept isn’t a new one, (I personally couldn’t get into Socialcam, a similar platform)  there is something about this app that is incredibly appealing.

I was hooked instantly and have been brainstorming ways to integrate it into my client’s social media efforts.

All that being said, as a parent I’m concerned.

Although just a week old, its popularity is growing amongst teens and tweens just like Twitter and Instagram due to the fact that it combines both YouTube and Twitter qualities with an Instagram feed feel.

I don’t know about you but, my boys are hooked on Instagram. They tell me it is “Facebook for kids.” Couple that with the fact that they have a passion for watching funny YouTube videos and creating their own, I can see how this could take off in their world.

And as harmless as that may seem, it is not.

Vine has already had a problem with pornography and even the quick search I just did revealed some, um, unattractive results. (Read: gross.)

As this social network moves forward and evolves, parents need to be aware and take control of the material their children are viewing and creating on the site.

I personally won’t be allowing my kids on it.

If you are not on Vine but would like a glimpse into what people are sharing check out All Around The Vines or Vine Peek.