HEY, SUPERBOWL FANS!
Want to win an awesome Superbowl prize for your upcoming party from Coca-Cola? Of course you do! Read on for details…
So you know how the best part of the Superbowl is the ads, right? (Okay, fine! The Ravens are in this year so that is pretty awesome. My entire state is head to toe purple these days.) Coca-Cola has worked up a pretty amazing “gamified” ad called MIRAGE that you personally get to vote on. (And win prizes, of course!)
The scoop: The ad follows three factions of characters – a band of Cowboys, a gang of “Badlanders” and a pack of Vegas-style Showgirls – as they chase after an elusive bottle of Coca-Cola. Who actually wins the race is entirely up to fans who log on to CokeChase.com to vote for their favorite faction and slow down their fictional foes by initiating fun acts of sabotage. (Muwahahaha!) At the end of the game, the fans’ actions will determine how the storyline plays out and which one of three 30-second payoff ads will air following the final whistle of the Big Game.
My vote? The Vegas Showgirls. BECAUSE A GLITTER CANNON = AWESOME
If you want to keep up with the action, keep track of Coca-Cola’s Facebook, YouTube and Twitter streams which will play a major role in delivering real-time updates and behind-the-scene action on the character’s progress. (Additional Coke Chase and character content will appear on Tumblr and Instagram, as well.) The social media geek in me loves that you can hashtag your favs as well: #CokeShowgirls, #CokeCowboys or #CokeBadlanders.
When the final whistle blows and the winner of the Big Game is celebrated, Coca-Cola will reveal the winner of the Coke Chase based on fan participation via a 30-second commercial that completes the journey. No one will know which team will win so each of the three will be cued and ready for broadcast until the network gets the final word on which to air.
So while you are voting for your favorite character or football team, wanna nosh on a fabulous prize pack from the softdrink giant?
- Domino’s gift card/coupons valued at $50
- 8” Coca-Cola football
- pizza cutter
- galvanized party tub
- Coca-Cola t-shirt
- four Coca-Cola 16 oz. cups w/straws
- Coca-Cola product valued at $100 dollars
Disclosure: The prizes for this giveaway were furnished by The Coca-Cola Company, and The Coca-Cola Company provided promotional consideration for my participation in this program; however, HipAsIWannaBe.com is fully responsible for this giveaway. All opinions expressed in the post are my own and not those of The Coca-Cola Company.