I’ve worked in the public relations, marketing, and event planning fields for over 15 years. Hard to believe, actually.

Anyway, as such, I am constantly fascinated by the industry and how it is embracing technology. (Or not.)  One of the more interesting things that I have discovered is WalMart and it’s 11 Moms campaign.

As a marketing professional, I think it is real and genuine.  As a mom blogger myself, I think it is brilliant.  I applaud them for their efforts.  Moms are a powerful online force. (Just ask Motrin.)

These ladies are smart, savvy and unique.  If you haven’t found them yet … I suggest you take a look.

BTW – there are more than 11 now.  Here are some of the originals as a starter:

http://www.jessicaknows.com / Jessica Knows – Jessica (Note: Jessica is no longer one of the 11 moms.  Her thoughts are here. I’m keeping her link though because her blog is terrrific.)
http://www.geekmommy.net / GeekMommy’s WebLife – Lucretia
http://www.thedomesticdiva.org / The Domestic Diva – Heather
http://www.momadvice.com / MomAdvice – Amy
http://www.classymommy.com / Classy Mommy – Colleen
http://www.beingfrugal.net / Being Frugal- Lynnae
http://www.dealseekingmom.com / Deal Seeking Mom – Tara
http://frugalupstate.blogspot.com / Frugal Upstate – Jenn
http://www.kingdomfirstmom.com / Keeping the Kingdom First – Alyssa
http://www.couponcravings.com / Coupon Cravings – Erin
http://www.thecentsiblesawyer.blogspot.com / The “Cents”ible Sawyer - Denise
http://www.fromdatestodiapers.com / From Dates to Diapers – Christine